When a customer orders from your store, what's the last message they get about their order?
Is it an order confirmation? A delivery confirmation? Or an email tailored to thank them for your order and invite them to contact you if they need help?
All too often the focus is on the transaction. Getting the order. Delivering the order. Done.
Not the customer relationship or why the customer decided to buy the product in the first place.
Adding a single warm email can help to end the order on a positive note.
Eric Davis
Is your customer acquisition spending too much?
If you're spending more to acquire a customer than they are worth, you're at risk of going out of business. Check how much you can expect your Average Customer.