Email checklist to boost repeat customer purchases

Email marketing is one of the top drivers of repeat purchases but many stores send out emails that miss the mark. Here's a quick checklist you can run through while creating each email.

Some are easier that others but combined they give your emails the best chance of success at converting repeat customers.

If you're not sure what kind of content would work best, the Automatic Segments in Repeat Customer Insights includes advice on what messages to use (and not use) as well as campaign ideas.

Eric Davis

Measure which customers you're retaining and which you're losing

In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.

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Topics: Email marketing Repeat customers

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