Awhile back I redesigned the pricing page of Repeat Customer Insights and wanted to write about the decisions I made that can apply to your Shopify store.
A simple one that can really help is to highlight the popular option.
This is done all the time in the software industry but I rarely see it in ecommerce.
When you have non-fit or flavor options, you should be highlighting which variant is the most popular. Ignore the fit, color, and other preference variants.
But highlight which quantity most customer buy (e.g. 6-pack vs 12-pack, 1-pound vs 5-pound), which options and extras they pick, and anything else to help steer your customers choice.
By hinting at the popular option, you're making it easier for them to decide which means your conversion rate will probably improve. (Lookup decision fatigue)
I did this in Repeat Customer Insights with a color shift, a bit larger font size, and a bit of microcopy ("Most Popular Plan"). You could do exactly the same thing or go further and add a badge or a few more lines of copy.
It doesn't take much.
And if you're not sure which variant is the most popular, Repeat Customer Insights has a First Product Analysis that will look at which variants produced the most value for your store. It's a bit different than Shopify's best selling products report but you could easily tweak the copy you use.
Promote your winners is a solid business strategy.
Eric Davis
Measure which customers you're retaining and which you're losing
In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.