How a single sheet of paper can help you plan all of your marketing

One quick way to plan out your marketing is to print out this year's calendar on a single sheet of page. Each day gets it's own tiny box.

Then fill in the big events and sales you're going to have.

Finally, count back to figure out when you should start marketing for each one.

Now you have all of the dates to have your marketing ready, dates to start your marketing, and when your big events are. All on one sheet.

You can even go further and plan out off-season events (e.g. vacations, company retreats, seasonal design planning).

And save the calendar for next year because 80% of the events will be the same, just the dates and timelines might move around from year-to-year.

Don't just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.

By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.

Eric Davis

Learn what your customers are actually doing instead of just guessing

One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.

Learn more

Topics: Planning

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.