Just right

With Black Friday here it's time to put your plan into action.

Follow your checklists.

Start your campaigns.

Test your store changes.

Do everything you can to have a calm day.

You know your customers are going to act crazy with all the pent-up energy from the year.

I hope the day is just right for you. Not too slow, not too busy.

Just right.

Eric Davis

Market to your customer's timing

Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.

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Topics: Black friday Strategy