Just right

With Black Friday here it's time to put your plan into action.

Follow your checklists.

Start your campaigns.

Test your store changes.

Do everything you can to have a calm day.

You know your customers are going to act crazy with all the pent-up energy from the year.

I hope the day is just right for you. Not too slow, not too busy.

Just right.

Eric Davis

Do your holiday customers over or under-perform?

Big sales numbers look great in November and December but they can hide your true performance. Get the facts on how your winter holidays stack up with Repeat Customer Insights.

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Topics: Black friday Strategy