It's odd how people like to dismiss marketing channels or call them dead. Not say a channel is inefficient. Not say a channel is too expensive to make work. Not say a channel isn't for them. I'm talking about out-right dismissal. "That will never work" or "that channel is dead...
In Repeat Customer Insights you can use the Customer Grid as a customer defection early-warning system. Let's say you compare your Customer Grid to your past performance and see this in your defection customer segments: This says a lot about the store Loyal customers have shifted out to other segments...
After the winter holidays I like to spend time to clean things at the start of the next year. That means January and February are mostly focused around maintenance and getting things easier to work on over the next several months. With the holidays and most holiday returns done, now...
Some holidays like the upcoming Valentine's Day can be tricky to use in your marketing. Some brands should 100% be taking advantage of any given holiday. If you sell candy, Valentine's Day is an easy win. For other brands, some holidays are off-limits. If you sell burial services, having a...
One benefit of a New Customer Welcome campaign is that it can cut down in customer service requirements. Note: requirements, not the quality. The point of these campaigns is to get a customer familiar with your store, products, etc. A big part of that is education and teaching them how...
A Repeat Customer Insights customer was asking what they could do with RFM segmenting to retain customers better. For retaining existing customers you'll want to reach customers who are good customers but haven't ordered recently. Especially if your product line lends itself to frequent reorders (e.g. consumable products). For this...
Do your customers really want discounts on large orders, upsells, or a loyalty points system? Or are those things you want? The reason customers might be ignoring things are because they don't want them and just ignore them. Be prepared to cut anything that doesn't work. Eric Davis Go in-depth...
Once you know who your loyal customers are (say though customer segmenting or loyalty analysis), then you can measure how they are different than your regular customers. Goods ways to do this are to compare your overall customer performance to your loyal customer segment: Average Order Value Average Lifetime Value...
While going through some ecommerce stats and studies I came across a post from Jilt that mentioned a pretty interesting offer. Rue La La offers a shipping option called The Rue 30®. Basically when you order, you pay shipping but any additional orders over the next 30 days ship free....
By figuring out your Returns Rate, you'll have an idea of how many returns you'd need to process each month. The only other thing you need to forecast your returns each month is your monthly order volume. (Repeat Customer Insights can automatically calculate your Average Order Volume over a year...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.