A few weeks ago I bought from a new-to-me store. Within that same week they emailed me three times about other products they have and a kickstarter they were starting. 100% sales messages. Basically, I got dumped into their main newsletter without any preamble and right in the middle of...
Last month we had a contractor replace and re-plumb our water heater, giving it a much needed upgrade. This contractor was one we've used before to replace our heating/AC, electrical wiring, and a few other projects. We've spent a decent sum over the years but not a whole lot. During...
Over the years I've been collecting a various studies and reports on industry metrics for ecommerce and retails stores. More recently I've begun to organize them and start incorporating them into the advice in Repeat Customer Insights. One thing that keeps coming up again and again every year is the...
Analyzing subscription customers with RFM can make customer segmenting quite easy. For awhile now I've been using RFM to analyze the stores using Repeat Customer Insights. e.g. how recently they've paid a subscription invoice, how long they've been subscribed, how much they've spent. There's definitely a clear group of long-term...
You aren't required to have a loyalty program, but it still makes sense to track some metrics around loyalty. The whole point around loyalty programs and loyalty in-general is to have customers coming back to buy again without you having to spend much to get them. Given that, the primary...
When a customer orders from your store, what's the last message they get about their order? Is it an order confirmation? A delivery confirmation? Or an email tailored to thank them for your order and invite them to contact you if they need help? All too often the focus is...
Next week is Halloween. The time of spooky dad-jokes and one of the last holidays before the big Black Friday season. This week and weekend would be a good time to test out any complex Black Friday promotions to make sure they work as expected. Make sure your marketing automation...
The last few weeks have brought the season's fresh rain to our area. Rainstorms like we get at this time mean a lot of rain in a short period of time. I learned last year that while tomatoes need water, too much will cause them to split. These sorts of...
I was working in the blogging component in Shopify this week for Linking Llama. The last time I was in that area was about five or six years ago for a client so I was hopeful to see some major improvements. Turns out nothing much has changed. It got a...
There's lots of discussion around how new customers and repeat customers should be treated and what deals they are offered. One side says loyal customers should be treated like they are important because they've stuck with you and have proved their worth. A retention-focus. The other side says new customers...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.