The value of repeat customers has been measured and studied for decades in various places. Today I want to show you a quick, back-of-the-napkin way to calculate this for your average customer and then how you can what-if to see the impact of different changes. You'll need only two metrics,...
Knowing which customers are likely to place another order can be a powerful piece of information for your Shopify store. Especially when you can predict when customers are likely to reorder. With it you can target those customers with specific messaging or offers and influence their purchase. Maybe you want...
Kevin Hillstrom wrote a recent article about measuring your marketing: If you take away a marketing activity and sales don't change, you know that there was no power in that marketing effort. By and large, most marketing campaigns cannibalize each other ... rendering each other meaningless. You're free to disagree...
Whenever there's a recession, slowdown, or any other kind of downturn a lot of advice shifts from customer acquisition to customer retention. It makes sense as new customers cost much more to acquire and thus create less profit in the short-term. A store with a healthy returning customer rate will...
How would you feel if you walked into a store and the employees wouldn't talk to you? Even while checking out, they wouldn't say a peep and would just gesture to the register for you to pay. It would be odd, cold-feeling, and you wouldn't feel welcome. Yet many Shopify...
For the past five months I've been doing a monthly performance assessment for Repeat Customer Insights. Yesterday I just finished the one for August and saw I've been able to roughly 3x the performance across various metrics. This assessment includes looking at how the app has been performing, finding slow...
The next major report of Repeat Customer Insights can now be emailed to you automatically, the Nth Product Analysis. This report analyzes the products bought in your customer's orders to find out how those products influence customer behavior over their lifetime. It answers the questions of "does ProductA or ProductB...
In my book notes for Isn't it Obvious I have this noted: Sales increase when each person who enters buys more or when more people enter the shop. Though obvious (like the book title), this describes the only way for retail to increase sales. Swap "enters" with "visits" and it...
Eleda emailed me about my sending personal emails article to share an example they've seen: About halfway down their About Us page, you'll see what makes this small business amazing and memorable to customers. Like you said, it's not always discounts that make loyal customers; it's recognizing customers as individuals...
While Repeat Customer Insights includes a lot of metrics and reports, I've always tried to add advice and suggestions around your store's data. This is the Insights portion of the app name and advice that's bundled in a few of the reports. Any app, even a spreadsheet can calculate most...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.