A huge variety of behavior can get lumped in with customer behavior. Some behavior is positive, some negative, and some neutral. Loyalty and retention programs at their core are tying to encourage a limited set of positive behavior (e.g. buying, social sharing). There's more behavior that you might want to...
It seems every purchase, visit, or interaction with companies these days results in a survey. Why do I need to fill out an NPS survey for your support bot? I can understand companies wanting to get a better understanding of customers but I have to wonder how many are actually...
When you're segmenting your customers it can become clear that some segments are more valuable than others. The Automatic Segments in Repeat Customer Insights are no different. These are the segments that are important to watch carefully. I've provided the RFM values if you're wanting to do more detailed analysis....
Winback campaigns can work really well to get lapsed or defected customers to come back and buy again. Timing-wise you need to be careful though. Since winbacks typically include an incentive, sending them too early you risk giving away the incentive to customers who would buy anyway. Send them too...
Over-time, you'll lose all of your best customers if you don't do anything about them. They might move on. They might have an unresolved problem that customer service missed. They might outgrow your products (or you discontinue what they use). Some loss is natural and there's nothing you should do...
We live near a school where parking can be a headache during school times. No big deal since I work at home, but I've been needing a lot of mulch for the garden. Mulch that needs a large parking spot to be dropped off in. I could pay and have...
I've written about how every customer is shown in the Customer Grid previously but haven't really talked about the why. When you're segmenting customers, everyone should be in a segment. Normally you'd hear about "filtering" as a way to segment customers, as in "these are customers who have ordered 5...
The Nth Product Analysis in Repeat Customer Insights now includes graphs for each product and variant. These graphs will let you compare how customer behavior changes based on when a product is ordered. In that example above, customers who buy these gloves in their 9th order have a higher Average...
One question that comes up when email marketing is how frequently should you be emailing your customers? The quick answer is: more than you are. The helpful answer is: as much as you can. The best answer is: as often as it's profitable. There's a wide range of sending frequencies...
A long-time ago a subscriber asked how to get a new store started, business-wise. They had the Shopify setup handled but were trying to get their first orders. Here's my advice I gave them: 1. Personally I think social media marketing is a waste of time. It's so simple that...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.