Early last month I released a redesign of my website. You won't notice much has changed because I kept the look but replaced the platform it runs on. That let me keep most of my benefits (e.g. style, CRO work, SEO, content organization) while making it easier to operate, faster...
Regularly analyzing your best selling products is a good idea. You can go one step beyond that by analyzing how your products lead to customers, specifically high lifetime value customers (LTV). These customers are likely to be some of your best customers so by knowing what they purchase you can...
Repeat Customer Insights now includes a demo in addition to its free trial. This demo is the same as the actual app and includes full access to the reports. The data is fake data I created to mimic an ecommerce store. The only limitation are that some account related pages...
This month I planted five peashrubs. These are large shrubs that make a bunch of small flowers and some edible peas. The flowers aren't the greatest. The peas are supposed to be edible but pretty bad tasting. So why plant them and why plant so many? The benefits of the...
To help RFM work better on small and mid-sized stores, I added Automatic Segments into Repeat Customer Insights a few years ago. They consolidate each pair of RFM scores into a specific segment (like R5F3). Similar segments are then grouped to create the final Automatic Segments (R5F3 becomes the Potential...
I came across a question from a Shopify store the other day: What's the best way to start doing LTV and repeat purchase analysis? How early would you start paying attention to it? I've got 2000 customers so far and curious about seeing repeat purchases and in particular what impacts...
Following up on yesterday's article, Shopify's refund skewing can get complex when it comes to customer cohorts. I don't know how their cohorts work but in Repeat Customer Insights the cohorts use the order's adjusted values as described in the previous article (i.e. refunds adjust the original order's amount). That...
Recently a Repeat Customer Insights customer was asking about how order refunds work in the app because Shopify's behavior is odd. Shopify subtracts refunds for repeat customers that come in during that month from the repeat customer revenue in that month. We had to issue a bunch of refunds in...
When dealing with metrics, it can take awhile to see any payback from your work. You'd make a change, wait. Wait some more. Notice a change, oh but no that's just an anomaly. Keep waiting... It takes a long time. Especially with long-term metrics like the Average Customer Purchase Latency...
Customer Purchase Latency is a metric that measures the number of day in-between orders. If a customer comes in to buy a sandwich every day, their latency is 1 (day). If they come in every Tuesday, it's 7. Alone, Customer Purchase Latency isn't very actionable because individual customer behavior varies...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.