The biggest problem blocking stores from having better repeat customer is getting new customers to come back and place their second order. This 1-to-2 order problem easily overshadows everything else with customer loyalty and retention. There are quite a few metrics you can look at to see how well your...
Following-up on the release of Product Reorders, Repeat Customer Insights now reports on which variants are reordered: This report will let you know which variants of your products have been reordered frequently by your customers. It'll show you which variants should be prioritized in your marketing and advertising. You can...
Gearing up for the holidays, now is the time to add a wishlist feature to your store. They can help with gifting while influencing your repeat customers reorder. Most new customers won't use it as they aren't sure what they want yet, though some super planners might. Repeat customers are...
Tomorrow makes the first day of Q4, the season that makes or breaks the year for most stores. What do you have planned this time around? Eric Davis Promote products that create your best customers When it's time to run a promotion, how do you pick the products to feature?...
Lower prices can be a crumbling cliff of a strategy. You might be able to hang on for a bit, but eventually you'll slip without a better handhold. No matter the price, someone will always go lower. Even if you have your own brand of merchandise, competitors can undercut you...
Last weekend (and this next weekend) I spent time building a cold-frame and some planter boxes from old fence wood I kept. As a fence the wood was starting to fall apart but many boards still have a few years of life left. All I needed to buy was some...
Seth wrote recently about sharpening digital tools. The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized. Sometimes, our lack of care in the choice and use of tools only wastes our time. Often, it actually degrades the quality of...
Two different stories happened today that got me thinking about the cost of professional services. The first was a conversation I had with someone about PPC advertising. Specifically about how much agencies charge to manage those campaigns and how they never run on auto-pilot so they constantly need someone managing...
When you're trying to grow your repeat customers you want to get as much feedback as you can. You can always choose to ignore or not follow bad ideas but the more data you have, the better. That's why you'd want to ask customers what made them come back after...
With as much writing as I do, I have to keep a lot of writing prompts around to help generate ideas and inspiration. The set I look at when I start writing had nearly 40 prompts. But that's not the whole truth. It really had seven good prompts. Ones that...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.