Some customers just don't buy regularly. One group are the holiday shoppers. They buy during the holiday season and then disappear. Some might come back the next holiday season, only to disappear again. This sort of customers benefits from a reminder email once a year at the start of the...
During a busy season, any problems that turn up can get messy. The problem has to be solved but solving it while you're busy might slow things too much which creates even more problems. Usually the natural response is to solve the problem well-enough for now and then (hopefully) come...
Today's Tiny Tip is to create three titles or subject lines for your content. Normally there's a lot of stress about picking the best title for something. If you set a goal of creating three titles instead, you give yourself freedom to create one that sucks. Even with a bad...
It's been an interesting busy season so far. The amount of data coming into Repeat Customer Insights has definitely increased since Black Friday. It's not a problem for the app or anywhere near the max capacity, but it's a good sign for the stores. This increase means a lot of...
Last week Kevin Hillstrom wrote about optimizing for the wrong measurement. He was implying optimizing for orders received or total sales on Cyber Monday when in-fact the business should be measuring profitability. This optimization happens all the time and it's an easy trap to fall into. Traffic is one of...
Tomorrow is the first holiday weekend since the Black Friday/Cyber Monday weekend. Hopefully it won't be as crazy for you but still busy. Good busy. Not "I-want-to-pull-my-hair-out-from-these-customers" busy. This weekend is a good time to try an experiment or two that you built for this season. Now that the initial...
Today marks the start of a new customer cohort. Customers who ordered last month fall into the November cohort which are usually the early shoppers of the holiday. December's customers will be the remaining holiday shoppers along with a few minor groups (e.g. self-gifters, the end-of-the-year business shoppers, etc). While...
With the holiday season underway, it's important that your data collecting systems are running correctly. Collect the right data and you can see how your customers are behaving. Repeat Customer Insights takes a monthly Customer Grid snapshot at the beginning of each month. This snapshot makes it easy to visualize...
Cyber Monday. The day when ecommerce is supposed to shine. Make sure to avoid treating your customers like robots today. Customers can tell when they are just a transaction to you and are quick to return the treatment. Each customer is a person and you have the opportunity to delight...
Today's the official day to see if the work you've done recently has paid off. Just be ready for competition to increase. Acquisition and ad costs are going to go crazy over the next month. Stores who have been working on their SEO all year should see it starts to...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.