A lot of power comes from combining things. Peanut butter and jelly. Hot peppers and vinegar. Bart and Homer. That combining is what make RFM a powerful customer analysis model. By combining three different measurements it can cover a lot of different behavior while still being simple to understand. (Unlike...
A big part of Repeat Customer Insights is the metric comparisons and advice. One thing to be careful with is comparing or benchmarking your Average Order Values (AOV) to other stores or industry as a whole figures. If your store sells higher priced products, your AOV will be higher naturally....
Halloween. A night of spooky costumes and frights. But for Shopify stores, the next two months could be even more frightful. A(nother) holiday season with lots of uncertainty lurking in the shadows. This years problems: inflation, worker shortages, and (still) shipping and supply chain issues. These bigger issues aren't going...
A good rule of thumb with repeat customers is that they should be placing larger order over-time (Average Order Value increases). That would be a sign of growing trust and loyalty in your customer base. Some products might be durable with a consumable component (e.g. printer and ink). In those...
If you want to have more repeat customers in 2023, now is the time to work on them. The sooner the better. Repeat customers don't just happen. They're a result of the actions and systems you setup before they even show up to your store. Improving one part now might...
The rains started here for the season which gave me the opportunity to test out a new rain gutter system I setup. Instead of a standard downspout that bends toward the wall and then goes into the sewer, I setup one that feed into a flexible tube that waters the...
Your products and store are sticky if they get customers to buy again quickly. Especially if they are consumable or a customer would use multiples (e.g. socks). A good way to measure stickiness is to look at your Repeat Purchase Rate. That measures what percentage of customers buy again. It's...
Trust is an important currency with your customers. One that can be lost quicker than any other known currency. Not even cryptocurrency or NFTs can compare to loss of trust. If you say free shipping on your homepage but charge a "fulfillment fee of $20" in checkout, you've spent that...
When you first start to think about personalizing your marketing you quickly run into the idea of segmenting your customer base. Basic personalization like adding the customer's name to an email is useful but it's not that effective. You often need something more powerful which is where segmenting comes in....
After operating your Shopify store for awhile you might come across an unsettling fact. The majority of your customers aren't coming back. Typical stores only have around 27% of customers come back a second time. Meaning 73% of customers disappeared after their purchase. Some will have gotten what they need,...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.