Changing customer behavior can be difficult but it pays off. Let's take an example customer. Say they spend $76 on average and order every 2 months (60 days Customer Purchase Latency). They'll have six orders in a year for $456 spent in your Shopify store. What if you speed up...
Last year I started an area for native wildflowers and shrubs. The past few weeks I noticed some new plants growing there, but outside the specific spots I planted in. I tried to identify them but they were too young. Fast-forward to about a week ago. While out on a...
While out this weekend, I heard the local tamale guy yelling. He or the women who works with him are out now and then with a push cart selling tamales. They're both loud enough that you can hear them a quarter mile away. The first time I heard them, I...
This year I started to germinate some plants inside. Not wanting to buy lights and equipment, I used the ambient heat which was just enough to get the seeds started. Then I put them outside to finish growing. Last Friday I planted the first batch of lettuce in the ground....
A customer from Repeat Customer Insights was asking me about customer cohorts: Wanted to understand if in repeat cohorts, customers in the total vertical column are unique or not? So, would the same customer be counted twice if they're-ordered in another month? The Customer Orders by Cohort report is measuring...
Today marks the end of the quarter. A very good time to take a backup of your Shopify theme and any other important data you keep in Shopify. Hopefully you never need that backup but if you ever do, you'll be happy to have it. Themes are easy to backup,...
We started going for a daily walk around noon. It's only been a few weeks now but it's a nice change of pace and something to look forward-to each morning. The past week I've been switching away from heavy winter clothing to lighter clothing. Almost sandal weather again, but alas......
When you start to build a loyalty program, you have a ton of decisions to make. One is if you want to offer different levels of rewards and if so, what should those levels be. You can make a guess and use something like 10 orders but that's probably going...
Yesterday the sun came out enough so I snapped a handful of garden photos. Not for Instabooktweet cred, for tracking. For the past year on the equinox and solstices (or close to them), I take reference photos of the sunlight locations. It's been cloudy and rainy here so I've had...
We have a side yard that's difficult to grow in. Last year I planted a variety of things and only two survived. The area gets lots of sun in late spring and summer but nothing in other seasons so many of the perennial plants struggle. It sucks to put things...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.