With winter finally here, I've been getting the garden cleaned up. The lettuce couldn't take the cold so I removed the cover and cleared out that bed. The trellises I used last year were beat up by our tomato monsters so I'm rebuilding them (New and Improved, with more Steel)....
The standard advice around customers is that it's cheaper to convince an existing customer to buy again than to acquire a new customer. Like most standard advice, it's true for some stores and false for others. You need to measure it to be sure. Loyalty and retention comes with associated...
Knowing how sales channels perform is a key measurement to know where you focus your efforts. Raw sales and order values are nice, but if you have repeat customers those can be tricky. If a customer first buys through your POS system and then later buys from your online store,...
Finding out which months are best for acquiring new customers can help plan your marketing resources. Say for example, you tally up your orders from new customers this year and see this sort of distribution: January 8.8% February 7.9% March 9.2% April 9.5% May 8.8% June 7.3% July 7.3% August...
Now that the winter holiday season is over, you'll want to archive and save any marketing that performed well. This could be email campaigns, graphics, promotion details, social media posts, or really anything else that you found to work really well. I'd also recommend saving a few screenshot of your...
With the start of a New Year, now is the perfect time to finalize how your Shopify store performed last year. You'll want to review a lot of metrics and measurements. From the regulars like total sales to the advanced like Repeat Purchase Rate. Spend some time exploring them and...
Happy New Years Eve and New Years Day to you and your family. 2021's been a hell of a year, here's hope that 2022 brings improvements to your store. Eric Davis Would you like to get a daily tip about Shopify? Sign up for Eric's Daily Shopify Tips to get...
The last few days I've taken some breaks from work to plan out next years garden. Each plant has times where it grows the best. Peas like a cold start in spring, lettuce needs a bit warmer weather but not summer-warm, tomatoes like it warm, etc. I created a single-page...
With many businesses ending their fiscal year soon, now is a good time to contact any business customers you have with an offer. Both B2B and wholesale customers might be looking for ways to shift their orders for tax benefits. A simple one-off email might be all you need to...
With the end of the year in sight, now's a good time to start to review how your year ended. I've written about more metric-based approaches in previous articles, along with how to use my app to help analyze the data. My tip today is to look at the year...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.