Next I'm going to cover a pair of related metrics, Repeat Purchase Rate and Returning Customer Rate. Both measure how customers come back and buy but how they define "come back" is different. Returning Customer Rate looks to see if a customer has ever purchased in the past. That could...
To close out the summer, I'd like to go through the main ecommerce metrics and tie them together so you can be more strategic with your metrics. Presenting the: Summer of Metrics ...cheers, fanfare, silly colored smoke released... Let's kick it off with Average Order Value (AOV). Average Order Value...
Yesterday I shared a detailed analysis of one Winter Holiday dashboard but there are a lot of other things it can tell you depending on your data: Are holiday customers spending much more or much less than non-holiday customers? Do they continue to place large orders? Are they taking advantage...
Looking at the new Winter Holiday dashboard in Repeat Customer Insights there's a lot of potential information you can use to improve your holiday. I'm going to use the data from the demo: (Even if you don't have the app, this process of figuring out the story your metrics are...
The Product Reorders report analyzes the products your customers reorder to find which ones are the most popular. Unlike best-seller or total units reports, this reports on the number of customers who have ordered a product more than once. The Customers column shows the number of unique customers who have...
The Winter Holiday focus page will help you analyze how customers acquired during last November and December performed when compared to the rest of that year. It use cohorts so only customers acquired during those months are tracked. Customers acquired in November/December are in the holiday bucket, January to October...
The Average Customer focus page analyzes your customer base to build your average customer. This can be considered to be the marketing persona of your average customer, metrics-wise. Just like how your Average Order Value tells you how much each new order is potentially worth, your Average Customer tells you...
Preparing your store for the winter holidays can get chaotic. There's so many moving parts and you're required to adapt while sticking with an overall plan. Repeat Customer Insights and its models can help out but I've added something new to make it easier: the Winter Holiday dashboard. This dashboard...
Last week I was planning out what else I'd like to add to Repeat Customer Insights before the year ends. It may only be August but I have a feature freeze and stabilization starting at Black Friday. That means I have to be "done" with new development by mid-November. So...
I was chatting with another business owner this week who noticed a few streaks of low sales over the past 9-10 weeks. He has analytics and attribution systems setup. The traffic level seems fine but conversions have fallen off here and there. He's suspecting one of his organic marketing channels...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.