I've written about how the new Average Customer feature from Repeat Customer Insights can be used to make customer acquisition more data-driven but there are a handful of other uses for it. Creating customer personas, e.g. Sally is an above-average customer, Rob is average. Timing marketing campaigns. Repositioning out of...
Let's dig into the new Average Customer feature in Repeat Customer Insights a bit more. (Even if you don't have the app, you might want to follow along as there's some advice you can steal from for your customer acquisition. You'll just have to calculate everything by hand) Many customer...
Many customer metrics used in ecommerce are summarizes of the behavior of all your customers. How much they spend in each order is summarized into Average Order Value. How much they spent over their lifetime is summarized into Average Lifetime Value. And so on. This got me thinking a few...
A couple of weeks back I bought a new ereader from Kobo. My goal was to get out of the Amazon ecosystem which has been getting steadily worse and worse. Since then I've been reading more and more, especially since I found a way to get longer web essays onto...
Michael asked: Quick question for you. We have customers that can order free samples from us. We do this through a couple code. I want to be able to reach out to those customers about 2 weeks after they get their free samples and ask if they need anything or...
In the software industry there are three main competitors for every piece of software: Hiring someone to do the work, like an intern Excel, Sheets, Word, and other general purpose tools Just ignoring the problem There is very little head-to-head competition except near the top. Most of the competition comes...
When selling consumable or consumer packaged goods, it can be helpful to detect consumption patterns. With some products it's easy, a 30-day supply of supplements will be consumed in about 30 days (unless someone takes more or less). We have pasta once a week (Wednesday) but even that varies a...
Something I've been thinking about for a few months has been how to measure the success of a change in your customer loyalty. Most loyalty or customer retention apps would like to take credit for any additional sales, but in reality some of those would have happened anyways. You'd need...
Customer loyalty in Consumer Packaged Goods (CPG) is more important than in other, more durable goods. Building brand loyalty with a durable product is easy because the product won't expire or be used up by next month. It'll be around for a long time before its replaced so the customer...
You should be reaching out to customers who have only placed one order to find out why they haven't ordered again. Especially when you're working on your repeat customer performance. Asking an open-ended question is the best way to get a lot of details but you can also suggest some...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.