Tracking your store's Average Order Value is a simple metric to keep tabs on how your orders are doing. With the latest release of Repeat Customer Insights, each individual customers' Average Order Value will now be calculated. This makes it easier to tell how large of orders a customer typically...
The new start date feature in Repeat Customer Insights can be a bit of an iceberg. Sure it sounds like just a date of when you started you business, but there's much more you can do with it. (Thanks to Dan and Matt for their ideas) Tracking a major pivot...
Let's dig into the new start date feature in Repeat Customer Insights a bit more. (Even if you don't have the app, you might want to follow along as there's some advice you can steal from about tracking different dates) Like most interesting things, your store has evolved and changed...
The longer your store is around, the more it changes. Your store this year is likely to be vastly different than how it operated five years ago, and in another five years from now. The problem is, a lot of historical metrics don't take those changes into account. They'll see...
Something you should consider every now and then is how resilient is your marketing. This is a good thought experiment to think though: What would happen if the companies who market for you, all decide they don't want to work with you any longer? This means no Google ads, Facebook...
With summer here I'm having a lot of the spring plants start to produce seed. This is also the time the birds like to pick through and eat as much of the seed as they can. This leaves me with a dilemma similar to how to handle inventory: Pick some...
While in high school before we were able to drive, a group of us would walk to a nearby 7/11 for lunch most days. It was three blocks away so it didn't take long but was far enough away from school to feel like an escape. We'd get a variety...
No matter how many hours you work or how hard you work, there's always another thing you need to do. I ran into this recently where I was assembling new furniture for my office before a meeting. What should have been an easy four-step process, turned into a Kafkaesque nightmare....
Last week I was working on a big new feature for Repeat Customer Insights but on Thursday I found that it wouldn't actually work out. The sheer amount of processing it would need for my customers would require charging 10x my prices to even consider it. It sucks when plans...
You have a lot of options when it comes to customer incentives. Discounts are tried and true for many stores but how much? 10%, 20%, buy one get one free... Or you can avoid discounts and give away something. That could be a product, a sample, access, partner incentive... With...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.