You'll want to think about what kind of promotion you can run for the end of summer (winter in southern hemisphere).
It's still several weeks away but if you start thinking now, you should have a few good ideas to pick from in July.
Come up with a promotion idea and then create marketing assets you can reuse. Assets like emails, social media messages, seasonal graphic templates, etc.
This season comes back every year so it makes sense to recognize the change and have a kit ready to make your marketing easier.
You can use the Cohort Report in Repeat Customer Insights to see how customers from those months in last year performed (e.g. how many one-time buyers vs repeat, total lifetime revenue, etc). That can give you some targets to aim for.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.