Tiny Tip: Promote gift cards to last-minute customers

With the year wrapping up soon, now is a good time to promote gift cards.

In order to get the best result you'll want to put them in multiple places:

• main promotion on homepage
• your announcement bar e.g. at top of every page
• prominently in your major collections

You'll also want to promote them so customers know you offer them:

• an email campaign
• handful of social media posts
• any PPC ads

You might also want another deal especially for your repeat customers. Something like:

Buy one $50 gift card to give, get a $10 for yourself

These will get your repeat customers to buy this year and make them likely to buy again next year when they redeem their card.

Gift cards don't take a lot of setup in Shopify and since fufillment/shipping is easy, they can be a good year-end boost.

Directive: Sell and promote gift cards for last-minute orders.

Eric Davis