Tiny Tip: Promote gift cards to last-minute customers

With the year wrapping up soon, now is a good time to promote gift cards.

In order to get the best result you'll want to put them in multiple places:

You'll also want to promote them so customers know you offer them:

You might also want another deal especially for your repeat customers. Something like:

Buy one $50 gift card to give, get a $10 for yourself

These will get your repeat customers to buy this year and make them likely to buy again next year when they redeem their card.

Gift cards don't take a lot of setup in Shopify and since fufillment/shipping is easy, they can be a good year-end boost.

Directive: Sell and promote gift cards for last-minute orders.

Eric Davis

Optimize your promotion timing to save money and attention

Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.

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Topics: Gift cards Holiday marketing