This week I've released an update to Repeat Customer Insights so your Returning Customer Rate is now automatically compared and benchmarked.
When the app detects a low or lower than usual Returning Customer Rate, it'll flag that metric in the Store Analysis. I'll be adding specific advice for low Returning Customer Rates in the future but you can use much of the advice for the Repeat Purchase Rate (they have similar root causes).
If you want to have your metrics analyzed and compared automatically, Repeat Customer Insights now has over 60 of these checks across over a dozen different metrics.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.