Social proof is commonly used during conversion rate optimization. It involves adding quotes or reviews from other customers or recognizable people to the product page.
Social proof can also be used to improve customer loyalty.
First you'll need to collect a lot of reviews and quotes. You want reviews of products as well as your company itself.
Sort through those reviews and look for ones that show the customer's loyalty. They might mention how long they've been a customer, how great the service is every order, or the wide variety of products they've bought.
Take those and add them into your New Customer Welcome campaign, VIP promotions, and anyplace you're talking to repeat customers or asking for a repeat order. The point is to give social proof of those repeat customers to show that your company earns the customer's loyalty.
After you do this the first time, you should only need to refresh the reviews once a year.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.