Offering recurring subscriptions can be a great way to boost repeat orders.
For almost every Shopify store, the weakest part of customer retention is getting that second order. Followed by the third, fourth, and fifth order. It usually takes five or six orders before customer behavior has settled into a habitual repeat buyer.
Anything you can do to get those second and third orders will have a dramatic impact on how long and how much a customer will spend at your store.
Subscriptions can be one of the best ways to do that, especially with consumable goods.
Subsequent orders on those subscriptions are acquired for next to nothing so you can often afford to give discounts or free shipping on them. Those incentives plus the whole "don't worry about running out" messaging is often enough.
Subscriptions impact on those customer's orders, LTV, and your bottom line are worth looking into even if only 5% of your customers ever use them.
In Repeat Customer Insights you can track how customers acquired from a subscription compare to other sales channels.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.