One thing to test out this week before Black Friday is any automation that adds new customers to your New Customer Welcome campaign.
This is a pretty simple automation, complexity-wise, but it's a vital one. You want to be confidant that every new customer who orders is added to the correct campaign and they start to receive your new customer emails.
Done right, you'll have the chance to convert some of these holiday shoppers into repeat customers. Given what I've seen with Repeat Customer Insights, this step from one order to two orders is the most important one for success over the next year.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.