This season your Shopify store might have more new visitors on it than usual. These are people driven by wishlists and gift-giving for their friends and family.
That means it's important to make your navigation easy for the newbies. They won't tolerate much friction or getting lost, they'll just go to the next gift idea.
Make sure your homepage is easy to navigate and your popular gift products are front and center (or you're highlighting your gift collections).
Your regular customers will still be able to find their way around, especially if you're emailing them direct links to specific products.
Analyze your customer behavior
A quick and automatic way to measure your customer behavior is with Repeat Customer Insights. It'll automatically import your Shopify data and run a number of analyses to highlight different customer behavior.