One thing to test out this week before Black Friday is any automation that adds new customers to your New Customer Welcome campaign.
This is a pretty simple automation, complexity-wise, but it's a vital one. You want to be confidant that every new customer who orders is added to the correct campaign and they start to receive your new customer emails.
Done right, you'll have the chance to convert some of these holiday shoppers into repeat customers. Given what I've seen with Repeat Customer Insights, this step from one order to two orders is the most important one for success over the next year.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.