Today's tiny tip is a short one: today won't make or break your holiday season.
Even if everything goes wrong (or right), you still have plenty of time to change the outcome of the year.
Do your best and help your team to do their best, but try to take today as it comes. Good or bad.
There's always tomorrow.
Directive: Black Friday performance doesn't make or break your season.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.