If you're in the US, happy June 4th today.
What holiday is that?
Whatever one you want.
As we've seen with Amazon's Prime "Day" you can make up any company holiday you want. You just need to give it a name, promote it enough to your customers and industry, and repeat it every year.
Really it's probably only 10% more effort than your usual spring/summer/fall sale.
But then you own it and can reap the benefits.
When is Your Prime Day this year? What's stopping you?
Eric Davis
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