Average Customer Purchase Latency takes the Customer Purchase Latency of a set of [customers][] and averages it.
This measures how long your customer base takes to reorder on average.
You'll want to use this to time much of your marketing and promotions, especially if you use Marketing Automation.
- New Customer Welcome Campaigns
- Order reminders
- Winback Campaigns
- Email sequences
Eric Davis
Find your popular products with repeat customers
Some products are best for new customers while other products shine with repeat customers. Find which products your repeat customers are coming back to buy again using Repeat Customer Insights.