Average Customer Purchase Latency takes the Customer Purchase Latency of a set of [customers][] and averages it.
This measures how long your customer base takes to reorder on average.
You'll want to use this to time much of your marketing and promotions, especially if you use Marketing Automation.
- New Customer Welcome Campaigns
- Order reminders
- Winback Campaigns
- Email sequences
Eric Davis
Analyze your winter holiday performance
Figure out how your winter holiday performed versus the rest of the year with the Winter Holiday report.