Average Order Value is a metric that measures how much is spent in your orders on average. You can think of it as how much you make from each order.
It'll always be representing as a currency amount (e.g. $100) and typically higher is better.
Since it is a very easy number to calculate, it's used in a lot of other metrics.
It is typically measured in a few ways:
- for your store overall
- for a specific segment of customers, including single customers
- for a specific date
- or any other customer segment
Eric Davis
Measure which customers you're retaining and which you're losing
In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.