Average Order Value is a metric that measures how much is spent in your orders on average. You can think of it as how much you make from each order.
It'll always be representing as a currency amount (e.g. $100) and typically higher is better.
Since it is a very easy number to calculate, it's used in a lot of other metrics.
It is typically measured in a few ways:
- for your store overall
- for a specific segment of customers, including single customers
- for a specific date
- or any other customer segment
Eric Davis
Get a snapshot of your customer behavior
The sooner you signup for Repeat Customer Insights, the more comparison points your store will have. Each 1st of a the month a new snapshot is taken and saved to your account for analysis.