Customer Purchase Latency is a measurement of the delay between customer purchase events (orders). It's in the form of a time, usually a number of days. So a 30 day Customer Purchase Latency means 30 days pass between orders.
This is usually aggregated across all of your customers into Average Customer Purchase Latency.
Eric Davis
Learn which products are reordered
Reordering products is a clear sign of a strong product. Learn which products in your store are most frequently reordered with Repeat Customer Insights.