Customer Purchase Latency is a measurement of the delay between customer purchase events (orders). It's in the form of a time, usually a number of days. So a 30 day Customer Purchase Latency means 30 days pass between orders.
This is usually aggregated across all of your customers into Average Customer Purchase Latency.
Eric Davis
Leaky funnel losing repeat customers?
Are you struggling to grow your repeat purchases because your customers keep defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.