When a customer orders from your store, what's the last message they get about their order?
Is it an order confirmation? A delivery confirmation? Or an email tailored to thank them for your order and invite them to contact you if they need help?
All too often the focus is on the transaction. Getting the order. Delivering the order. Done.
Not the customer relationship or why the customer decided to buy the product in the first place.
Adding a single warm email can help to end the order on a positive note.
Eric Davis
Measure your customer loyalty
Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.