Metrics for customer loyalty

You aren't required to have a loyalty program, but it still makes sense to track some metrics around loyalty.

The whole point around loyalty programs and loyalty in-general is to have customers coming back to buy again without you having to spend much to get them.

Given that, the primary metrics you want to track would be:

Notice how a lot of these are rates or best compared to your new customers. That's important to make sure your repeat customers are actually better buyers than your one-time customers.

Monitor those once per month or continuously with Repeat Customer Insights and you'll start to understand how valuable your customer loyalty is.

Eric Davis

See how the month a customer orders will change their behavior

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Learn more

Topics: Customer loyalty Metrics Repeat purchase rate Returning customer rate Customer lifetime value Average order value

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