Late last week our basement office was finally finished. That meant an entire long weekend of cleaning, moving, and setting up of my office. As I write this everything is moved in but there's a dozen of piles of miscellaneous. A pile of papers to file. A pile of cables...
As with best-selling products, sometimes you'll have a specific variant that outsells the others. When that happens you should make sure to highlight that variant as much as possible. Anyplace you mention the product, that variant should be the one shown. Hero banners, product photos, email images, etc. You could...
Many years ago before I started daily emails I did quite a bit of research on how frequent and when to send emails. At the time the advice was at least once per month or once a week if you could produce the content. Then for sales emails it was...
The neat thing about having a unified customer scoring system like Customer Grades in my app, is that you can just sort customers quickly get an idea of your best customers. Compare that to sorting by a single metric, like as Customer Lifetime Value. With a single metric you'll see...
This year I have a couple hundred plants ready to go into the ground but the weather is still too cold. Some I started too early. Others I started too many (tomatoes). Some we questionable seed that ended up growing quite well. Later this week it should start to heat...
Similar to the advice from last Friday, you should not only try to win-back defected customers but also ones who are on the fence of defecting. Oftentimes customers just plain forget about your store and have a hard time remembering where they bought something. This is even more problematic if...
Win-back campaigns can be effective to get expired and defected customers to come back to your store. You'd send them after a set amount of time has lapsed since a customer's last order. (In Repeat Customer Insights the Focus on: Downturn dashboard can tell you that timing). Often the email...
The email subscriptions feature in Repeat Customer Insights was designed to make your store metrics easier and more accessible. With it you can send copies of the reports to anyone, automatically on a schedule. One side benefit of this is scheduling automatic data exports. The data export includes the full,...
The first of the month is fun with Repeat Customer Insights. That's when the Historic Customer Grids take their snapshots of the customer segments. This shows and compares how many customers where in which segments. e.g. Loyal customers grew by 10%. It's surprisingly useful to see how customers flow from...
I've just released an update for the Repeat Customer Insights demo site to include a larger number of products and variants. Now you'll have better examples of how it analyzes products and variants. I ran out of fun product names and silly puns for the demo data so I only...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.