There are 100s of metrics you can collect in your Shopify store about your customers. Maybe 1,000s. But the vast majority of them are irrelevant or only matter in specific circumstances. The important customer behavior metrics to track per customer are: time since last order number of orders amount spent...
A few reports in Repeat Customer Insights include Insights. Insights are the recommendations from the app based on your specific store metrics. Some are based on industry averages or surveys, others are comparing your own metrics to each other (e.g. overall AOV vs 2020's AOV), and others compare channel performance...
Your business cycles are important to understand. A down month might be from your typical cycle and not have anything to do with what you did (or didn't do) this month. This point was driven home to me once by a Shopify store complaining about a low month. With one...
With a week gone by since the end of the year, now is the time to start reviewing the winter holiday season. You'll want to look for and note important metrics like: Total sales AOV Order volume Repeat Purchase Rate Returning Customer Rate These you'll want to compare to performance...
This next week should bring our first really freezing weather. With the garden full of winter vegetables, I'm expecting a portion of them to die off from the cold. That's exactly what I want. Most of those plants are alive for their seed next spring. The ones that survive the...
With the new year starting up, I've been planning out what projects and experiments I'll tackle this year. That makes me curious about what you're up to. What are you looking forward to this year? Anything new you're investing time into? Any work you're hoping will pay-off? Eric Davis Leaky...
This year instead of resolutions, commit to experiments. Experiments are where you have an idea (hypothesis), a rough plan, and commit to trying a change. Unlike resolutions, they aren't a succeed/fail situation. With a diet resolution, you succeed or fail every day. Same for reading, personality changes (e.g. be nicer),...
Happy New Year to you and yours. With this new year, I'm hopeful new opportunities become available for your business. Eric Davis
Today's the last week day of the year. What wins did you have this year? (And more importantly) Did you celebrate those wins when they happened? If not, celebrate today and this weekend with your teams. We all need to make our successes more visible, at least to ourselves and...
Today, take the time to make a list of what holiday campaigns/promotions you ran and how you felt like they performed. Don't worry about collecting the actual performance data yet, just make a list of your thoughts on them. What went well. What didn't work. What brought in a lot...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.