The 1-to-2 Focus Page in Repeat Customer Insights is focused on finding new customers who are prime candidates for making their second order and becoming repeat customers. It combines multiple analyses from the app into one page to let you see who these customers are. New-to-Repeat or 1-to-2 customers are...
Over the past few months, I've been writing on the need for businesses to focus. Focus on what problems their products solve for customers. Focus on solid acquisition channels. Focus on improving operations and marketing to keep customers coming back. That focus is the rationale behind building the new Focus...
It's been a busy month for Repeat Customer Insights development with a bunch of new features and analyses getting released. Eagle-eyed customers will notice the New Feature banners but I want to share them in detail. First up is the new customer details page. Every customer in your store will...
One thing I keep forgetting to reorder is vitamins. We get a specific one that comes in a 60-day supply. So when we notice it's running low, I add it to my todo list (the loyalty account is in my name). Problem is, I don't get around to ordering right...
Seth Godin outlines a simple loyalty lever product manufacturers can use: If you put a little less in the box, people will run out sooner and have to buy more. If you give people a little more for their money, they'll purchase less often, but become more loyal. Most big...
Last week we ordered takeout food. When we started to plate it at home, we found my kiddo's container was less than half full and there was an entire missing side. That prompted a call and a complaint which ended up with a free meal for her next time. We'll...
While shopping last week I saw a store selling pre-assembled gift bags. The bag was already expanded and filled with tissue paper so you could buy it along with your gift and be done. Contrast that with how I always remembered doing it: buy gift buy box of gift bags...
Quick tip today: go into your email marketing system and double-check that you're getting new customers subscribed. Ideally they'll get on your New Customer Welcome Campaign, but if you don't have one just check that they are getting on whatever email list you regularly send to. Awhile back my email...
You can use Shopify's updated customer list to get a rough idea of your loyal customers. First you'll need to decide how to measure their loyalty. For that you can mimic the RFM model and look at: How recently they ordered: say the last 90 days How frequently they ordered:...
My kiddo plays a game where you have to guess the five-letter word of the day called Wordle. You have six guesses to get it right. Yesterday she saw the dictionary on the bookshelf and asked if it would be cheating if she used that to look for every five-letter...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.