I was thinking, if I had to pick one and only one metric to look at for customer analysis, I think I'd pick Recency. That's the first part of the RFM model and while I'd rather use the whole model, the Recency would be a good single metric. Recency tracks...
One report in Repeat Customer Insights is highly recommended for new accounts. That's the Monday Morning Metrics. This report is emailed out every Monday to account subscribers (plus a web version you can review). It summarizes key metrics for your store over the last week. New order totals Number of...
We're now a few months post-winter holiday. That's plenty of time to see if customers acquired back then end up becoming repeat customers or if they are stuck as new customers. It's common for holiday-acquired customers to buy and then disappear. It's rare for them to stick around and make...
Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off...
This week I took the time to categorize most of my marketing tasks based on which core metrics they impact. It took awhile as I have a lot of ideas I've saved but the payoff has been great so far. Now I have the ability to look at my list...
I've been procrastinating weeding the front planting strip for the past couple of months. I told myself it's fine because it's still very wet and cold here. Then I went for a walk a couple of days ago and saw some troublesome weeds starting to flower and set seed in...
I'm starting to unify much of my marketing around a set of core metrics. There are five general categories: Traffic Leads Conversions Retention Revenue I then adapted them for Repeat Customer Insights to fit its business model (subscription software as a service): Traffic became Total traffic Leads became App installs...
February wrapped up with only a tiny amount of snow last week. Versus last year I have photos of the entire yard under a thick blanket of snow with very few plants visible. What a difference year-over-year can be. Later this afternoon (midnight UTC time), Repeat Customer Insights will be...
One small feature I added to Repeat Customer Insights was to show the percentages in the Customer Grid. While intended to be used when comparing historic Customer Grids (to make them apples-to-apples), the percentage can be used separately. It'll show you where your customer bases falls into the different Automatic...
This week I setup a new tool that helps my software development and made one tweak to an existing tool that makes customer support easier. Their cost is minimal, only needing time but both under an hour. But they'll improve two of my core business processes. Processes that I do...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.