Today marks Thanksgiving in the US.
If you celebrate it, happy Thanksgiving to you.
If you don't, happy Thursday-before-Black-Friday.
Official holiday or not, today's a good day to be thankful for who you have in your life and how you can help them. That includes family, friends, employees, and customers.
From me to you, thank you for being a subscriber of Repeat Customer Insights, my email newsletter, or reader of my articles. I sincerely appreciate your attention and interest.
Today's also the day to get well rested for the upcoming season.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.