These articles are on the topic of ecommerce-metrics. The newest articles are at the top.
- Summer of Metrics: Experiment
- Summer of Metrics: Juggling Sharks
- Summer of Metrics: The Combined View
- Summer of Metrics: The Other Metrics
- Summer of Metrics: Average Lifetime Value
- Summer of Metrics: Average Customer Purchase Latency
- Summer of Metrics: Repeat Purchase Rate and Returning Customer Rate
- Summer of Metrics: Average Order Value
- Learn how metrics relate to have more optimization opportunities
- Target a 50% Repeat Sales Percentage for sustainable sales
- Important customer behavior metrics for Shopify stores
- How different AOV meanings teach you new things about your customers
- Make your customer loyalty easy to measure with RFM
- Dig deeper into your Shopify store's Average Order Value to find customer segments
- Better alternative to email open rates
- Graphing metrics to find long-term customer trends in your Shopify store
- Benchmark your Shopify store to find the important metrics
- Measure and track customer behavior to find your successful experiments
- How many times do your customers come back: the Average Orders per Customer metric
- The five core marketing metrics
- Calculating the Repeat Sales Percentage metric
- What stories are your metrics from last year telling you?
- Tomato envy and measuring your own results
- What to check first if your Shopify store sales have dried up
- Important metrics to watch in your Shopify store
- Watching over the right business metrics
- Keep your key Shopify performance indicators easy to find
- Give your metrics a gut check
- This Black Friday trend is crystal clear for Shopify stores
- What to do if something went wrong with your Black Friday campaigns
- How successful of a 4th quarter do you want for your Shopify store?
- Key performance indicators for single-purchase products
- Double your traffic, double your revenue
- Don't pass over your best customers to appease the unproven
- Slipping off the Average Order Value treadmill
- How knowing your Repeat Sales Percentage can help your Shopify store
- Dangers of using Lifetime Value with your Shopify customer acquisition plan
- Why Shopify and Google might be counting your repeat customers incorrectly
- Analysis of the best performing marketing channels in Shopify for BFCM 2017 and 2018
- Comparing Repeat Purchase Rate and Repeat Sales Percentage
- Insights into the Repeat Purchase Rate metric for Shopify stores
- Insights into the Average Order Value metric for Shopify stores
- Insights into Repeat Purchase Rate drop-offs for Shopify stores
- Insights into Average Order Value drop-offs for Shopify stores
- Low AOV, drives a little slower
- How to select the next tactics to grow your Shopify store
- Average Order Value, and the formula to calculate it
- Repeat Purchase Rate, and how to calculate it
- The right way to track Average Order Value for your Shopify store
- How Average Order Value affects your Shopify store's margin
- Switching to a metrics-based approach to ecommerce marketing
- Calculating customer repeat purchase timing for a single customer