With October wrapping up today, it's a good time to take stock of where your customer base is before the holiday season. With Repeat Customer Insights your customers and products are analyzed using time-tested models and automatically segmented. The system will even keep track of how your store performs over-time....
About six months ago we had to replace our microwave due to a failed motor. We had it for almost four years at that time. We ordered a replacement from the same brand. The new microwave started to become possessed a couple of weeks ago. Push a button and it...
In part of our front yard we started to grow a section of native wildflowers. Originally it was a lawn and some nasty bushes so we have to clear all of that out and start fresh. Now a few years later it's fully covered and holding back some noxious weeds...
Eleda shared this Tiny Tip with me: Google your business name. ...What pops up? If you were hearing about the business for the first time, do the search results make you feel positive about the business? Can you tell what the business sells? What items pop up on the first...
For many stores the next couple of months mean a lot more traffic coming in. That means you want to make sure you have a way to get back in touch with: browsers new customers repeat customers These three segments represent all of your revenue and potential future revenue. Neglecting...
Last weekend I noticed the rainy season was starting soon so I took 15 minutes to clean out our gutters. There wasn't much in there because the trees haven't started to drop much yet. Mostly blown debris from spring and summer. There was enough to slow down the flow though....
As I started to write this, I got yet another SMS message about the US election. We're probably getting 5-10 messages per day between phone, SMS, email, and paper mail. Even though we didn't signup for any of it. Good old US spamming laws that carved out exceptions for political...
After a few months of work I finally finished converting my old note-taking system to my newer one. I've already seen a lot of benefits with the new system (e.g. picking out random notes for writing inspiration). One surprising thing was how worthless a lot of ideas become over time....
Going into the holiday season, I'm going to be writing more of my Tiny Tips. I wanted to ask two questions: What's a question or topic you'd be interested in learning about? Do you have a Tiny Tip of your own you'd like me to share (or expand on)? Eric...
In stores your packaging will do much of the work to sell your product. But online, your packaging is shrunk down to a series of flat 2D images. Even if you have a video or 3D model, your customers will be looking at a 2D screen. They won't be able...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.