These articles are on the topic of metrics. The newest articles are at the top.
- Check on your data tracking systems
- Traffic is the refined sugar metric
- Focus less on attribution, more on metric monitoring
- Decide which metrics are important to your Shopify store
- Learn how metrics relate to have more optimization opportunities
- Important customer behavior metrics for Shopify stores
- Metrics for customer loyalty
- Use your store data to power a feedback loop
- One metric to watch for repeat customer performance
- Measure your marketing or throw it away
- Rules of thumb to measure your Shopify store performance
- When trends matter more than absolutes for store analysis
- How different AOV meanings teach you new things about your customers
- February is the troublemaker of the year
- Make your customer loyalty easy to measure with RFM
- Use customer lifetime as your customer retention metric
- Dig deeper into your Shopify store's Average Order Value to find customer segments
- Comparing your Average Order Value against other Shopify stores
- Better alternative to email open rates
- Closing out another quarter of economic disruption
- Graphing metrics to find long-term customer trends in your Shopify store
- Comparing the year's metrics before it's complete
- Monitor your Shopify store's key metrics to know when to air them out
- Measure and track customer behavior to find your successful experiments
- How many times do your customers come back: the Average Orders per Customer metric
- The five core marketing metrics
- Calculating the Repeat Sales Percentage metric
- Taking measurements to find the just-right zone
- Detecting when processes are getting too stressed
- Tomato envy and measuring your own results
- Use tracking codes to keep your marketing clear
- Important metrics to watch in your Shopify store
- Watching over the right business metrics
- Keep your key Shopify performance indicators easy to find
- That dread that comes from not knowing your important numbers
- Take an inventory of what's growing well around your Shopify store
- Give your metrics a gut check
- What to do if something went wrong with your Black Friday campaigns
- How successful of a 4th quarter do you want for your Shopify store?
- Comparing apples to apples with your Average Order Value and Repeat Purchase Rate
- How Repeat Customer Insights tracks your customer acquisition sources in Shopify
- Double your traffic, double your revenue
- How knowing your Repeat Sales Percentage can help your Shopify store
- How Repeat Customer Insights creates 30+ segments automatically in Shopify
- Google Search Console is now tracking Rich Result impressions and clicks
- The critical step in turning your new customers into repeat customers
- Why blindly chasing AOV increases can hurt your Shopify store
- Low AOV, drives a little slower
- How to select the next tactics to grow your Shopify store
- The handful of metrics to follow while your Shopify store is growing
- The folly of using metrics out of context
- Mismeasure once, cut forever
- Monday Morning Metrics: see how your Shopify store performed last week
- Don't assume you need more traffic to your Shopify store
- Quick formula to learn what you can afford to pay per click for a Shopify customer
- Average Order Value, and the formula to calculate it
- Is 11% of your Shopify traffic invisible to your store analytics?
- The right way to track Average Order Value for your Shopify store
- The one step that decides if a Shopify customer will become a repeat customer
- Why you shouldn't compare your Shopify store's Average Order Value
- Switching to a metrics-based approach to ecommerce marketing
- How much additional revenue do repeat ecommerce customers contribute? 10%? 20% 40%?
- Calculating your customer purchase latency