A subscriber asked the other day about subscriptions: What 'stack' do you recommend for setting up subscriptions? Grab bold and run with it? Recharge? Something else? I hear mostly good things about Recharge these days. Most apps are using Shopify's native subscriptions API these days anyways so it's more of...
When you're trying to decide what projects or campaigns to start, it can be helpful to figure out how much potential they might have. For example: Building a new design with a new Shopify theme is likely to be a minor bump in sales. A/B testing new advertising copy could...
Some products attract attention but don't sell that well. These products bring in traffic but their sales and conversion rates are way below your normal. They pose an interesting opportunity for you: They could be attracting low-quality traffic, aka never-buyers. Or they could be attracting fine traffic but those buyers...
The weekend before last I bought an ebook from Kobo. This last week they sent an email encouraging me to keep reading with a 30% off coupon for another ebook. Which I partook in (as you do). Then late last week they sent me another email with a 50% off...
A few years back I read about an idea from Derek Sivers called directives. Compressing wisdom into directives — (“Do this.”) — is so valuable, but so rarely done. A directive is taking ideas, thoughts, and recommendations and compressing it into an action-oriented command. Instead of having to remember paragraphs...
Part of my work on Repeat Customer Insights is evaluating broader industry statistics and incorporating them into the app as part of the advice and Insights components. Many customer loyalty industry statistics come from a large Adobe Digital Index study done in 2012. While useful, much has changed since then...
This month I've been going through some old notes I've saved going back years on a variety of topics. I'm reorganizing them into a new way that should make them easier to read through and make use of (the method is called Zettelkasten). The fun thing about it is that...
I was emailing with a subscriber recently and they mentioned how the recent dockworker's strike could make getting inventory difficult. They decided to start holding more inventory on hand in case importing got too slow. Luckily, that strike was short-lived (at least until January) but that points out why looking...
Where you acquired a customer from can have a dramatic influence on their behavior, both in the initial purchase and all later purchases. These acquisition channels lay down their expectations which can persist for a long time. Anytime you begin to optimize any metric, take a look at it through...
A really easy way to drum up orders is to send reminder emails to customers who could have ran out by now. If your product has a built-in timeline (e.g. 60-day supply) then timing the reminder email should be easy. Just send them that long after their last order. You...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.